To provide QUALITY and VALUE to all consumers that will differentiate from existing competitors

To meet and exceed customer satisfaction, making our brands the brand of choice

To develop successful distribution channels that will cater to the target market

To be always AVAILABLE and ACCEPTED in all business channels by product category

To achieve outstanding SERVICE to our customers and internal and external business partners

To commit to social responsibility by continuous EMPLOYMENT to our employees for their families and give back to society through the Corporate Social Responsibility